Email Collections: Do's and Don'ts

March 22, 2012 — 1,130 views  
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If you're in business, email collections become a primary component to everyday tasks. As one of the fastest ways to contact the modern consumer, email is incredibly useful and critical in today's digital world. Use this tool as a way to maintain connections and collect the information you need from clients or consumers.

Here are two email collection do's:

1. Offer an incentive. Almost everyone enjoys receiving something for free. Consider using this motivation to gain new email addresses from those that will be interested in your business.

2. Include friend-to-friend links in emails. If the information in your emails or service is interesting to the recipient, they may forward the piece along to a friend or colleague, who in turn could do the same. By including an easy-to-share button, your content and access to addresses can go further and reach more people.

Here are two email collection don'ts:

1. Do not automatically add addresses. There's nothing more annoying than spam. Avoid becoming a permanent fixture of the trash or spam folder by not automatically adding someone to a mailing list. Good judgment is key if you want to keep the lines of communication open.

2. Do not hide your identifying visitor information. Web addresses, subject titles and other details are used by email recipients to identify where they are being led. Hiding or reverse engineering these facts from potential contacts can ruin a relationship before it even begins.